Lorenzo Renda

Lorenzo Renda has extensive experience in sales management, primarily in the lubricants industry. Currently serving as Areas Sales Manager for the Americas, UK, and Benelux at Castrol since May 2012, Lorenzo drives direct channel sales strategies for International Marine key accounts while meeting profitability goals. Previous roles include Sales Director for Performance Countries in the Caribbean and Latin America, Distributor Development Manager, and various positions focusing on strategic partnerships and market value propositions. Lorenzo's earlier career at BP included support roles for the Sales Director and retail sales representation. Lorenzo holds a degree in Marketing Management from Università Bocconi and a level 2 certification from the Wine & Spirit Education Trust.