Catalina Marketing France
Samantha ERICHER is an experienced marketing and communication professional with a strong background in managing promotional campaigns and client relations. Currently serving as Responsable d’Opérations Marques at Catalina France since March 2018, Samantha is responsible for implementing and monitoring promotional campaigns for major brands such as Gillette and Coca Cola. Prior experience includes roles at FAUCHON Paris as an Opératrice de saisie, La Modeuse as Assistante communication, and Agence de Communication - Les Parisiennes as Assistante Attachée de Presse Lifestyle, where skills in client management, press relations, and event organization were developed. Samantha holds a Master 2 in Marketing, Communication, and Luxury Management from Sup de Pub, as well as a Master 1 in Hors Média and Event Management.
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Catalina Marketing France
Catalina develops technological solutions for the purchase journey in media, mobile, web, and physical. Their data scientists, data analysts, and consultants support the implementation of communication and operations.