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Premal Patel

Vp, Managing Director UK at Catalina UK

Premal Patel has extensive work experience spanning over two decades. Starting in 1993, they worked for NatWest as a Marketing Manager, where they launched co-brand products and achieved aggressive new card acquisitions. Premal then joined Ryad Bank in 1997 as a Senior Communications Manager, focusing on brand stewardship and improving sales and communication processes. In 1999, they moved to Visa as the Head of Marketing, establishing profitable partnerships and launching strategic business initiatives. From 2003 to 2005, they worked for Bates PanGulf as an Executive Vice President, where they devised and implemented the regional business development strategy. Premal then joined American Express as a Senior Director of Marketing, responsible for strategic marketing, product development, and communications. In 2009, they became the Executive Director and Founder of Veritas Investments WLL, leading strategic marketing, publicity management, and business development. Premal worked for Sainsbury's from 2012 to 2015 as a Senior Nectar Manager, directing the loyalty scheme and developing new solutions. In 2015, they had brief roles at NewDay as the Head of Client Management Co-Brands and at Catalina UK as a Business Unit Director. Since 2017, they have held various leadership positions at Catalina UK, including Commercial Director and VP, Managing Director UK. In 2023, they also became a Member of the Board of Trustees for THE HARROW ACADEMIES TRUST.

Premal Patel started their education by completing O Levels at Whitmore High School, Harrow Middx from 1981 to 1985. Premal then pursued A Levels at Greenhill College from 1985 to 1988. In 1989, they enrolled in Kingston University and obtained an HND in Business & Finance from 1989 to 1991. Additionally, in 1991, they attended Guildhall University and earned a Bachelor's degree with Honours in Business Economics for the academic year 1991-1992. Moving forward, in 1994, they joined CIM | The Chartered Institute of Marketing for a course on Chartered Institute of Marketing (CIM), and in 1996 they studied at The Institute of Direct and Digital Marketing, obtaining the Chartered Institute of Direct & Digital Marketing MIDM qualification by 1997. Presently, from 2022 to 2023, they are pursuing a Diploma Level 5 in Coaching at the Institute of Leadership & Management.

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