Hee Yeon Lee

Hee Yeon Lee is an accomplished professional with extensive experience in international business development and project management. Currently serving as the Director at Catalonia Trade & Investment since January 2019, Hee Yeon Lee manages the Korea office in Seoul, focusing on attracting Korean companies and investors to establish operations in Catalunya and promoting collaboration between Catalan and Korean ecosystems for R&D co-development. Previous roles include Korean Account Liaison at Zanini Auto Grup, where project management and client needs coordination were key, and Senior Project Manager/Team Leader at ACCIÓ, overseeing internationalization projects. Additionally, experience as Trade Commissioner and Assistant Manager at KOTRA involved market research and event organization. Hee Yeon Lee holds a Bachelor of Business Administration from Sookmyung Women's University and has furthered education at Okanagan College.