Dale Hanstad

Dale Hanstad has a diverse work experience spanning from 2010 to 2022. They started their career at the Village of Glendale Heights as a Division Manager, where they conducted research, managed community partnerships, supervised staff, and directed marketing initiatives. In 2019, they transitioned to a role as the Director of Student Life and Professor at the Harkness Institute. Following that, they worked as an SEO Editor at Elite Internet Technologies LLC. In 2021, they joined Spark Foundry as a Senior Analyst, specializing in SEO and organic search. Currently, Dale holds the position of Manager of Organic Search at Catalyst. In this role, they are responsible for creating and managing proposals, implementing SEO strategies, collaborating with cross-functional teams, and continuously innovating SEO strategies. Active clients under their management include Castrol and Choice Hotels International, and they have previous client experience with Mars (CocoaVia) and StandUpToJewishHate. Dale has also been recognized in the Employee Spotlight at Catalyst.

Dale Hanstad has a Master of Science degree in Recreation, Sport, and Tourism from the University of Illinois Urbana-Champaign, which they obtained from 2011 to 2012. Prior to that, they earned a Bachelor's degree in English Language and Literature/Letters from Loyola University Chicago, completing their studies from 2007 to 2010.

Dale also has various certifications in different areas. They obtained a Crisis Communication certification from the National Association of State Boards of Accountancy (NASBA) in June 2023. In the same month, they also received a Public Relations Foundations: Media Training certification from LinkedIn. In May 2023, Dale obtained a Generative AI Fundamentals (Machine Learning & AI) certification from Google Cloud Skills Boost and a certification in The Battle for Generative AI Dominance from MIT Sloan Executive Education. In April 2023, they received a ChatGPT Prompt Engineering for Developers certification from DeepLearning.AI and a Privacy for Agencies and Partners Certification from Google Digital Academy (Skillshop). Additionally, in February 2023, Dale obtained a CMO Foundations: Working with Leadership and Board-of-Directors certification from LinkedIn, and in January 2023, they received certifications in Create a Brand Strategy and Marketing Strategy: Competitive Intelligence, both from LinkedIn. Prior to that, they obtained a Google Ads Search Certification from Google in September 2022 and a Fundamentals of Digital Marketing certification from Google Digital Garage in July 2022.