Derrick Shields

Derrick Shields is an accomplished Sr. Analytics Implementation Engineer at Caterpillar Inc. and Lead Data Analyst at iQuanti, bringing extensive experience in digital analytics, tag management, and A/B testing methodologies to enhance business growth through digital marketing. Past roles include Manager of Analytics Implementation & Testing at Net Conversion, where Derrick executed migrations to GA4 and managed server-side Google Tag Manager solutions, along with providing compliance reporting for GDPR and CCPA. Derrick has also served as Digital Analytics & Tagging Consultant at Nexus Media, Manager of Digital Technologies and Marketing Analytics at Strategic Education, Inc., and held leadership positions in other organizations, focusing on analytics tools, digital marketing strategies, and technical guidance while championing data accuracy, privacy compliance, and marketing optimization. Derrick is a University of Minnesota alumnus.