Zhong Zhen Tong

Zhong Zhen Tong currently serves as the Assistant Marketing Manager at FairPrice Group, with a career trajectory that began in July 2019. Responsibilities include planning and executing the marketing strategy for the FairPrice app and the launch of Kopitiam Food Hall at Jurong Point, which won the Retail Asia Award for O2O Customer Experience of the Year. Previously held roles include Senior Executive in Customer & Marketing and Management Trainee with various rotations, where notable achievements include managing marketing campaigns and co-branded product development. Prior experience includes a Marketing Analyst internship at Dassault Systèmes, where campaign strategies to increase brand awareness were implemented. Zhong earned a Bachelor of Business Management degree in Marketing and Operations Management from Singapore Management University and completed an international exchange at Tsinghua University.