Serena Zhan

Serena Zhan is an experienced professional in the financial and technology sectors, currently serving as a Deputy Manager at Cathay United Bank within the International Consumer Finance Development Department. Since joining Cathay Financial Holdings in December 2019, Serena has contributed to various strategic initiatives, including the development of microcredit products in Vietnam and supporting the data team in brand promotion. Prior roles include Assistant Manager at the Data, Digital and Technology Center and Senior Specialist in the New Business Incubation Department. Serena's earlier experience includes operations management at TikTok, where significant user acquisition improvements were achieved, and a marketing role at 17 Media focused on app store optimization. Serena holds a bachelor's degree in Chinese literature from National Central University and has furthered education at National Chengchi University.