Karen Cheung

Karen Cheung is an experienced marketing professional currently serving as the Performance Marketing Manager at Cathay Pacific since January 2023, where leadership is focused on driving travel performance marketing across eight international markets. Previously, Karen worked as a Digital Marketing Manager at Standard Chartered Bank from September 2019 to January 2023, where responsibilities included managing acquisition strategies using various digital channels and utilizing Salesforce Marketing Cloud. Prior experience includes roles as a Digital Marketing Analyst at Asia Miles and a Supervisor at Mindshare, with earlier experience as a Media Executive at Media Direction OMD. Karen holds a Bachelor's Degree in Creative Media from City University of Hong Kong, earned between 2009 and 2012.