Maddie Omeltchenko

Maddie Omeltchenko serves as the Director of Research & Insights at MikeWorldWide since May 2021, following roles as Manager and Senior Analyst within the same department. Previously, Maddie worked at FTI Consulting Strategic Communications as an Analyst, focusing on Digital & Insights from October 2019 to May 2021. An early career included an Environmental Marketing Associate role at the University of North Carolina at Chapel Hill, where contributions included promoting sustainability initiatives and conducting research. Additionally, Maddie managed social media for UNC Athletics, significantly enhancing engagement, and interned at Havas in account management. As Editorial Director for Spoon University, Maddie led a diverse team, increased article output, and achieved high visibility for authored content. Educationally, Maddie holds a Master’s degree in Strategic Communication from the UNC Hussman School of Journalism and Media and a Bachelor's degree in Environmental Studies from the University of North Carolina at Chapel Hill.