Ashley West (Trautman)

Ashley West (Trautman) is currently serving as the Director of Strategy & Insights - North America Foodservice at Cavendish Farms, starting in January 2022. Prior to this, they co-founded and created Melody Infidelody Card Games in June 2021. From July 2020 to January 2022, Ashley worked at General Mills as a Consumer Foresight & Competitive Intelligence professional. Before that, they held various roles at The NPD Group, including Practice Head, Business Unit Director, Consumer Insight Sr. Account Manager, Retail Insight Account Manager, and Retail Insight Account Specialist, starting from July 2011 to June 2020. Ashley began their career as a Marketing Intern at IBM, working from May 2010 to August 2010.

Ashley West (Trautman) holds a Master of Business Administration (MBA) degree with a focus on Marketing from the University of Minnesota. Prior to that, they completed their Bachelor of Science (BS) degree in Marketing and Spanish at the University of Wisconsin-La Crosse. During their undergraduate studies, Ashley also participated in a study abroad program at Universidad de Belgrano, where they focused on Spanish Language and Literature. Additionally, Ashley possesses a Delta Associates Bronze Certification from Delta Research Associates, Inc.