Jeff Little

Jeff Little is an accomplished sales and strategy manager with extensive experience in driving growth and optimizing operations across various companies. Currently serving as the National Sales & Strategy Manager at Cavendish Farms, Jeff previously held key roles such as Senior Pricing Strategy Manager at Cornerstone Capabilities Inc. and Senior Customer Marketing Manager at Andrew Peller Limited. Notable achievements include leading demand planning reinvention at Dare Foods, resulting in significant cost savings and margin improvements, as well as securing substantial distribution points at Walmart. With a strong background in business development, category management, and retail engagement, Jeff's expertise spans across the food and consumer goods industries, underpinned by an Honours BBA from Brock University.