Andrea Jadue Andrighetti

Subgerente De Marketing at Grupo Cbb

Andrea Jadue Andrighetti currently holds the position of Subgerente de marketing at Cementos Bio-Bio SA, where responsibilities include developing marketing strategies for cement, concrete, and lime, as well as enhancing customer experiences through digital transformation initiatives. Previous experience includes roles such as Jefe de la Unidad de Mercados at Servicio Nacional de Turismo, and Subgerente de Planificación Comercial Lubricantes Shell at ENEX, where strategic commercial and marketing initiatives were implemented across various sectors. Andrea has an educational background in Commercial Engineering with a focus on Business Administration from Universidad de Chile, an MBA from Pontificia Universidad Católica de Chile, and is pursuing a Master's in Sustainable Business at Universidad Adolfo Ibáñez. Additional qualifications include a diploma in Digital Marketing and eCommerce.

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