Bruce MacCormack

Bruce MacCormack is an experienced media and technology executive with a diverse background in business development, strategic planning, and digital operations. Currently serving as Principal at Neural Transform since December 2019, Bruce coordinates efforts to address the challenges posed by synthetic media and deep fakes in journalism. As a Co-Founder of Project Origin, a collaborative initiative with major media organizations like BBC and The New York Times, Bruce aims to establish secure media provenance standards. In a concurrent role as Sr Advisor (External) for CBC/Radio-Canada, Bruce develops strategies to combat AI-generated misinformation. Bruce’s previous positions include leadership roles at The Chronicle Herald, Modern Digital Communications, Canwest, Bell MTS, and Nortel Networks, with significant contributions to business strategy, operational support, and digital media governance. Bruce holds an MBA in International Business from the Schulich School of Business at York University and a Bachelor of Engineering in Communication Systems from McGill University.