Alicia Orantes

Alicia Orantes is an accomplished marketing professional with extensive experience in brand development and strategic marketing. Currently serving as Chief Brand Officer at CBI International since October 2020, Alicia contributes to the evolution of brand strategies aligned with organizational goals. Prior roles include TMK Coordinator, focusing on market brand development in California and Texas, and various leadership positions at Unilever, including Marketing Chief for Dove & Axe CAM. Alicia has demonstrated expertise in brand profitability and market strategy optimization across multiple categories. Earlier experience includes marketing strategy development at Industrias Speed Limit and incentives analysis at Belcorp. Alicia holds a degree in Business Administration from Universidad Centroamericana José Simeón Cañas.