Marcela Alfaro Ubico

Marcela Alfaro Ubico is an experienced communications professional with a significant background in public relations and digital strategy. Currently serving as the General Manager at Comunicación Corporativa - Ketchum since January 2002, Marcela oversees operations in Costa Rica and previously held the role of Director of Customer Service in a well-established public relations agency with a Central American presence. From 2010 to 2016, Marcela directed Cocoa Interactive, the digital arm of Comunicación Corporativa Ketchum, focusing on developing digital communication strategies. Prior experience includes serving as Fundraising Director at Fundación Neotrópica, where Marcela designed fundraising strategies, and providing commercial printing advice at La Nación. Marcela holds a degree in Public Relations from Universidad de Costa Rica UCR, earned between 1990 and 1996.