Carolina Motta Rocha

Carolina Motta Rocha is an experienced Product Manager currently working at CCR S.A. since December 2023, focusing on road infrastructure. Previous roles include managing onboarding projects at Vertem and overseeing incentive and loyalty programs, as well as a cashback program for Shopping Center Norte. As a Group Product Manager at Via from January 2020 to January 2023, Carolina led teams in onboarding, merchant experience, and CRM support for a marketplace. Earlier experience includes positions at Cielo, Multiplus S/A, ShopFácil, Entermetal - ICEC, Liga Solidária, and Dotz, covering a range of roles in product ownership, product analysis, marketing, and e-commerce. Carolina holds a degree in Public Relations from Universidade Metodista de São Paulo, along with several certifications in product management and digital marketing.