Joanna Lesiourd

Joanna Lesiourd is an experienced Product Manager specializing in Retail Media at Cdiscount since August 2018. Key responsibilities include defining product vision and roadmap, overseeing the complete product lifecycle, prioritizing the product backlog based on business value and technical constraints, and implementing performance indicators to track product success. Previous roles at Cdiscount include Product Owner for the Promo Boost project and Traffic Manager, focusing on marketing strategies for Marketplace vendors. Earlier career experience includes marketing and operational roles at Grupa Hoteli WAM and an internship at Campanile. Joanna holds an MBA in Digital Marketing and E-Business from EBS Paris and two degrees from Jagiellonian University, specializing in Tourism Industry Management.