Tatiana Souza

Tatiana Souza is a seasoned Retail Media Product Manager at Cencosud S.A., overseeing the Regional Retail Media campaign in the Rio de Janeiro branch, specializing in innovative digital advertising solutions to enhance revenue and brand awareness. With extensive experience as a BTL Manager for inDriver, managing offline media plans across multiple Latin American countries, and serving as a Senior Media Buyer focusing on offline initiatives in Brazil, Tatiana has developed a strong skill set in media planning and execution. Additionally, Tatiana coordinated events and fairs for Smart Solutions 3D, ensuring quality and effective merchandising. Academic credentials include a Pós-Graduação in Marketing and Digital Media from FGV - Fundação Getulio Vargas and a Bachelor's degree in Communication with a focus on Advertising from Centro Universitário UniCarioca.