Steve Cristofaro

Steve Cristofaro is an accomplished marketing and e-commerce professional with extensive experience in strategic leadership and digital transformation. Currently serving as Directeur of Marketing Strategy and E-Commerce at Mode Choc, Steve has held various significant roles including Director of Corporate Francization and E-commerce Marketing at Lee Valley Tools, and Senior Manager of E-commerce at Air Canada Vacations, where Steve led a team through a comprehensive digital transformation. Additionally, Steve has contributed to the boards of CDMV and has provided consultancy services focused on web marketing strategies and e-commerce optimization. Steve holds an Executive MBA from Université Laval and a Bachelor of Science in Communications from Université de Montréal, complemented by a Bachelor’s degree in Literature from UQAM.