Erin Friedman is a seasoned professional with extensive experience in program management and brand strategy, currently serving as a VMware Program Manager at CDW since May 2015. Erin's roles have included managing services partners, optimizing financial strategies, and leading marketing initiatives that drive profitability. Erin has successfully conducted numerous quarterly business reviews, fostering collaboration and mentorship within teams. Prior to CDW, Erin held positions at MarketStar, Western Digital, Calvin Klein, The North Face, Gap, and Dick's Sporting Goods, where skills in sales, merchandising, and customer experience were developed. Erin holds a Bachelor of Science degree in Retail Management from Purdue University.
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