Maarten Bax

Maarten Bax currently serves as the Alliance Manager for Microsoft in Europe at Cegeka, where responsibilities include leading the partnership with Microsoft and driving growth in Microsoft-based offerings. As the owner of FOURTWELVE, Maarten focuses on bridging marketing and sales to foster growth. Previous experience includes an 18-month sabbatical sailing the world, extensive roles at Microsoft, including Sales Enablement Lead for Western Europe, where achievements encompassed enhancing marketing and sales processes across 12 markets and orchestrating significant platform deals for the public sector. Prior positions at Philips included Segment Marketing Manager for Professional Lighting, with emphasis on innovative marketing strategies. Maarten's educational background includes a Master in Marketing Management from Vlerick Business School and a Master of Architecture from LUCA School of Arts.