Geneviève Samson

Geneviève Samson is an experienced educator and marketing professional with extensive expertise in the fashion industry. Currently serving as an Enseignante at Cégep Marie-Victorin since January 2022, Geneviève develops course plans and teaches students through various interactive methods. Prior to this role, Geneviève held the position of Associate Brand Manager at Le Groupe Cirque du Soleil from March 2017 to July 2020, where responsibilities included brand development, marketing campaigns, and managing relationships with advertising agencies. Geneviève has also contributed as a lecturer at UQAM, focused on fundamental research in fashion, and has held various marketing roles at Maison Marie Saint Pierre, including Marketing and Sales Manager. Geneviève's educational background includes a Master’s in E-commerce from HEC Montréal and a Bachelor's in Fashion Management and Design from UQAM.