Maggie Lim is an experienced analytics professional currently serving as Head of Decisioning Analytics at CelcomDigi since January 2023, where the focus is on developing in-house data science capabilities and delivering advanced analytics solutions. Prior to this role, Maggie was Principal Data Scientist at Celcom Axiata Berhad from July 2019 to December 2022, leading a team of 10 data scientists and managing the end-to-end process of analytical solution delivery. Earlier experience includes roles as a Data Scientist and AVP of Strategic Finance & Business Intelligence at Astro, as well as Head of Segment Analytics at Maybank. Maggie holds a Bachelor's degree in Economics (Statistics) from the University of Malaya, completed between 2000 and 2003.
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