Laura B.

Head of Brand at Celebrus

Laura B. has a diverse work experience spanning various roles and companies. Laura started their career as a Project Coordinator at Kawartha Lakes CFDC in 2005. Laura then worked as a Marketing Assistant at Nefab in 2006, before taking on the role of In House Account Manager. Laura also had a stint as a Project Leader at Nefab, where they were responsible for market research initiatives. Laura eventually became the Marketing Manager at Nefab, handling corporate marketing initiatives for North America.

In 2014, Laura joined TeamSupport LLC as the VP of Marketing, where they played a crucial role in building and expanding the marketing engine. Laura led various marketing activities, including brand awareness, content marketing, website development, and digital advertising. After nearly six years, Laura left TeamSupport LLC in 2020.

In 2020, Laura joined UrbanBound as the Global Marketing Manager, where they contributed to the company's marketing efforts until 2021. Laura then joined Orange Logic as the Head Of Marketing from November 2021 to February 2022.

In 2022, Laura joined Celebrus as the Head of Brand. Laura held this position until April 2023 when they transitioned to D4t4 Solutions Plc. At D4t4 Solutions Plc, Laura had two roles - Sr. Brand Marketing Manager from February 2022 to April 2023 and Head of Brand from April 2023 to the present.

In 2023, Laura also became a Member at Pavilion, a private membership organization for commercial growth operators, where they focus on revenue leadership and professional development.

Overall, Laura B. has extensive experience in brand management, marketing strategy, digital advertising, and marketing leadership roles.

Laura B. started their education in 1998 at Fleming College, where they pursued a degree in Business Administration with a focus on Marketing. Laura completed their studies at Fleming College in 2000. Laura then went on to attend Ryerson University from 2000 to 2004, where they obtained a Bachelor of Commerce degree with a specialization in Business and Marketing.

In addition to their formal education, Laura B. has also acquired several certifications. In December 2015, they obtained the Inbound Certification from HubSpot. Subsequently, in October 2021, Laura obtained the HubSpot Inbound Certification. In February 2022, they received two more certifications, namely the HubSpot Marketing Software Certification and the HubSpot CMS for Marketers Certification, both from HubSpot Academy. Recently, in March 2023, Laura obtained the Product Marketing Fundamentals certification from Pavilion.

Links

Previous companies

UrbanBound logo
Orange Logic logo

Timeline

  • Head of Brand

    April 1, 2023 - present

  • Sr. Brand Marketing Manager

    February, 2022

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