With B2B software startups from across the globe looking to expand their presence throughout Asia, demand for expertise in building out Go-to-Market strategies and teams is increasing. A combination of growing revenue potential from the region together with startup ecosystems globally experiencing record amounts of investment over the past 12 months has created an imbalance between demand for individuals with the skill sets needed and availability of those skills in the market. These converging forces are creating a highly competitive market for B2B software startups in terms of both talent and customer acquisition, compounding the need to attract recognised Go-to-Market leaders and scale quicker than competitors entering the market.


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