Melanie Forbes

Melanie Forbes is an accomplished marketing professional with extensive experience in leading strategic marketing initiatives across various telecommunications and technology sectors. Currently serving as Chief Marketing Officer at Cell C since August 2023, Melanie previously held multiple executive roles at Vodacom, including Managing Executive of Consumer Marketing, where responsibilities encompassed driving profitable growth and managing consumer segments. Earlier roles included leadership positions at Nokia Siemens Networks and Siemens Telecommunications, where Melanie focused on customer marketing and corporate communications. A strong educational background includes executive programs from prestigious institutions such as Harvard Business School and INSEAD, alongside a BA in Psychology from the University of South Africa. Notable achievements include repositioning marketing strategies successfully at Vodacom and Philips, significantly boosting market shares and brand perceptions.