Joe Genuardi

Joe Genuardi has a comprehensive work experience in the field of market research and analytics in the pharmaceutical industry. Joe is currently the Director of Customer Insights and Analytics at Celldex Therapeutics since March 2015. Prior to that, they worked as a Manager at ZS Associates from November 2014 to March 2015. From January 2014 to October 2014, Joe served as the Director of Analytic Sales at IntrinsiQ, LLC.

Before joining IntrinsiQ, Joe worked at BluePrint Research Group as an Associate Partner from January 2013 to January 2014. During this time, they focused on market research and consulting for pharmaceutical products, particularly in Oncology.

From September 2007 to January 2013, Joe worked at Bayer Health Care Pharma as the Deputy Director of US Oncology Market Research. In this role, they were involved in the market assessment, positioning, advertising concept development, and messaging for Oncology brands. Joe also played a crucial role in the development of distribution models and pricing plans for specific pharmaceutical products.

Prior to working at Bayer Health Care Pharma, Joe served as an Associate Director of Oncology Market Research at Bristol-Myers Squibb from January 2002 to September 2007. Joe led global market research for Oncology business development and played a key role in developing market maps, patient flows, and unmet need analyses for various global brand plans.

Joe's career began at Diamond Management & Technology Consultants as a Senior Consultant from May 2000 to December 2001, and prior to that, they worked as a Senior Healthcare Consultant at Ernst & Young. At Ernst & Young, Joe performed due diligence for integrated health systems and led a team in implementing cost reduction plans at an academic medical center. Joe also compiled hospital Medicare Cost Reports and assessed the financial impact of hospital mergers.

Overall, Joe Genuardi has over 20 years of experience in market research, analytics, and consulting, with a particular focus on pharmaceutical products and oncology.

Joe Genuardi obtained their Bachelor of Science in Business Administration (BSBA) from Villanova University, where they studied business from 1988 to 1992. Later on, they pursued a Masters of Business Administration (MBA) from the University of Michigan - Stephen M. Ross School of Business, specializing in Entrepreneurship and Finance from 1999 to 2001.