Giancarlo Morena

Giancarlo Morena has extensive experience in marketing and partnerships. Giancarlo currently holds the position of Sr. Director of Marketing, Consumer Experience & Sports at CELSIUS Holdings, Inc., where they also worked as the Head of National Field Marketing. Prior to that, they served as the Regional Director of Marketing at BioSteel. Giancarlo also worked at ADNOC Distribution, Miami Dolphins and Hard Rock Stadium, Talking Rain Beverage Company®, Marketing Werks, and Fuze Beverage in various marketing roles.

Giancarlo Morena holds a Bachelor of Science (B.S.) degree in Business Administration and Management, General from the University of Central Florida. In addition, they obtained certifications in Sports Marketing and Social Media Marketing from Northwestern University in 2019 and 2018 respectively.