Nick Bentley

Commercial Director at CELSIUS

Nick Bentley has had an extensive career in the field of marketing and commercial management. Nick started their journey at Bacardi in 2008 as a Category Development Lead and later joined PZ Cussons as a Trade & Customer Marketing Controller in 2010.

Afterward, Bentley moved to John West Foods in 2011, where they served as the Head of Shopper Marketing. In 2013, they joined AG Barr and held various positions, including Commercial Controller, Head of Category, Shopper & Trade Marketing, Head of Customer Marketing & Innovation Delivery, Category & Shopper Insights Director, and Brand Director - Portfolio & Innovation.

In 2021, Bentley joined Princes Limited as the Commercial Director, where they led the group strategy for Shopper Marketing, Digital Marketing, and E-Commerce. Nick also played a pivotal role in implementing change management and transitioning the business to a centralised approach.

In 2023, Bentley joined Iceland Foods as a Category Trading Manager and later moved to CELSIUS Holdings, Inc. in 2024, where they currently serve as the Commercial Director.

Throughout their career, Bentley has demonstrated expertise in driving growth, leading strategy, and implementing change management initiatives.

Nick Bentley attended Cheadle Preparatory School from 1986 to 1990. Nick then went on to attend Altrincham Grammar School from 1990 to 1999. No degree or field of study information is provided.

Links

Previous companies

Bacardi logo
Princes Limited logo
PZ Cussons logo
Iceland Foods logo

Timeline

  • Commercial Director

    February, 2024 - present