Rishi Daing

Rishi Daing serves as the Chief Marketing Officer at CELSIUS since September 2025, focusing on strategic marketing initiatives. Prior to this role, Rishi held the position of Executive Vice President at Más+ Next Generation Beverage Co. from December 2023 to September 2025, contributing to the growth of Mark Anthony Brands as a major player in the beverage market. Previously, Rishi was the President of North America at Whole Earth Brands from November 2021 to October 2023, overseeing a global sweetener portfolio. Additionally, Rishi served as SVP & General Manager at Tata Consumer Products from May 2018 to October 2021, managing a substantial coffee and tea business. Earlier in the career, Rishi acted as CMO for Firestone & Robertson Distilling Co. from August 2016 to May 2018, driving strategic growth initiatives. Rishi holds an MBA in Business Administration and Management from the University of Kent.