Rishi Daing currently serves as the Chief Marketing Officer at CELSIUS since September 2025. Prior to this role, Rishi held the position of Executive Vice President at Más+ Next Generation Beverage Co. from December 2023 to September 2025, contributing to the growth of Mark Anthony Brands. Rishi was President of North America at Whole Earth Brands from November 2021 to October 2023, where leadership focused on sweetener products. Rishi also served as SVP & General Manager for Tata Consumer Products, overseeing a $250 million coffee and tea business from May 2018 to October 2021, and previously worked as CMO at Firestone & Robertson Distilling Co. from August 2016 to May 2018. Rishi's extensive experience at PepsiCo spans from 2000 to 2016 in various leadership roles across marketing and innovation. Rishi earned an MBA in Business Administration and Management from the University of Kent between 1997 and 1999.
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