Sarah Tipton, MBA, is an accomplished marketing professional with extensive experience in project management and brand innovation. Currently serving as Brand Innovation Manager at CELSIUS since July 2025, Tipton previously held the position of Marketing Director at Crosby Interactive from June 2022 to November 2023. As Marketing Project Director at Dan-O's Seasoning from June 2023 to June 2024, Tipton led various marketing initiatives. An academic background includes a Master's degree in Business Administration with a concentration in Business Data Analytics and a Bachelor's degree in Strategic Marketing, both from Western Kentucky University. Additionally, prior roles at Western Kentucky University involved supporting research projects and serving in leadership capacities within the Mahurin Honors College.
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