Celsius100 Consulting
Subhabrata Ghosh is a seasoned executive with extensive experience in brand development, marketing strategy, and consumer insights. Currently serving as the Chief Executive Officer at Celsius100 Consulting since January 2005, Subhabrata leads innovation in product development and branding across various sectors, including electric vehicles and consumer durables. Previous roles include Director at Altigreen Propulsion Labs and Lithium Urban Technologies, where Subhabrata contributed to building one of the largest electric vehicle fleets outside China. Experience also includes significant positions at Mahindra Reva Electric Vehicles, Saatchi & Saatchi, Ogilvy & Mather, and Rediffusion DY&R, highlighting a consistent record of business growth and sustainable brand management. Academically, Subhabrata holds multiple degrees in Human Physiology, Ergonomics, Design, and Business Management from the University of Calcutta and the Indian Institute of Social Welfare and Business Management.
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Celsius100 Consulting
Similarity is the bane of business today. Similar people making similar products at similar prices, being sold from similar outlets by similar people! And yet, the purpose of branding is to be remarkable! Being remarkable starts with thinking differently. At Celsius100, we start with the consumer and their contexts. We call this 'outside-in-thinking'. We think of new contexts and stories that can be built around a product or service. Then, we train management and operational teams to deliver a memorable experience to the consumer.