Fernanda Sampson-Gómez

Fernanda Sampson-Gómez has a diverse range of work experience in various industries. Fernanda is currently the Founder & CEO of Celzo, a company that specializes in vitamin-infused Agua Fresca. Fernanda founded the company in 2022 and it has been recognized by Forbes as the "Next Big Thing."

Prior to their current role, Fernanda served as the President of Grupo Berferem starting in 2021. Grupo Berferem is a House of Consumer Goods in Mexico City that develops innovative products for the Mexican market.

In 2020, Fernanda worked as a Concept Creator and Board Advisor for MIDDL.

Fernanda also has experience as a Founder at Antler, starting in 2022.

From 2018 to 2021, Fernanda worked at Clarocrte as an Advisor in Product Solution/Roadmap. Fernanda contributed to the agency's significant growth and worked with top brands such as Walmart, Volkswagen, and Cervecería Modelo.

At TV Azteca, Fernanda held a role in Product Commercialization from 2015 to 2018. Fernanda was responsible for managing product placements, sales, and the strategic relationship between sales, production, and celebrities.

Fernanda's experience also includes working as the Key Account Manager of Walmart at Tatric Retail from 2015 to 2016. Fernanda was successful in securing a 10-year contract with Walmart Ecommerce.

In 2014, Fernanda worked as a Brand Strategist at CSI Group Agency. Fernanda developed tactics and strategies for brands such as Diageo, LG, and Nestle, and led a national convention event for Diageo.

Overall, Fernanda Sampson-Gómez has a strong background in business development, product commercialization, and brand strategy across multiple industries.

Fernanda Sampson-Gómez has pursued their education through various institutions over the years. In 2009, they obtained a Diploma in Organization and Execution of events from the Universidad Iberoamericana Monterrey. Fernanda furthered their education at the Centro de Estudios en Ciencias de la Comunicación, A.C. from 2010 to 2014, earning a Master's degree in Communications with a focus on Empresa, gestión, marketing y disciplinas afines. More recently, from 2020 to 2021, Fernanda attended the Texas McCombs School of Business, where they completed a Master's in Technology Commercialization at the McCombs Business School.