Marco Krcatovich II

Director, Market & Strategy Research at Cengage Group

Marco Krcatovich II serves as the Director of Customer Insights Research and Analytics at Cengage Group since January 2022, following an extensive tenure at Governors State University from August 2014 to December 2021 as the Director of Institutional Research and Effectiveness. At Governors State, Marco chaired several committees focused on institutional effectiveness and performance measurement, while also managing a three-person office dedicated to enhancing data literacy and reporting for university operations. Previous roles include Senior Data Analyst and Data Analyst positions at Boston University, as well as a Graduate Associate at the University of Pennsylvania. Marco holds a PhD in Higher Education Administration from Illinois State University, an MEd in Higher Education Management from the University of Pennsylvania, and a BS in Atmospheric Sciences and Meteorology from the University of Michigan.

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