Laura MacGregor

Laura MacGregor has a diverse work experience in various marketing roles. Laura began their career as a Market Development Technologist at GlobalSpec, where they completed matching and pre-qualification processes for new companies. Laura then moved on to become a Market Development Specialist, responsible for scrubbing user registrations and researching company fit for the website database. Laura then advanced to become a Market Development Supervisor, building a team and creating workflows and process documentation. Laura eventually became a Market Development Manager, overseeing activities such as database maintenance and generating leads.

Laura later transitioned to IHS Markit as a Sr. Manager, Product Management, where they managed the ESDU catalog. Laura then joined IEEE GlobalSpec as a Senior Product Manager, overseeing nine digital advertising and media products.

In 2017, Laura joined the Center for Internet Security as a Marketing Manager, where they created and managed marketing campaigns, implemented data-driven decisions, and developed partnerships. Laura quickly advanced to become the Director of Marketing, leading all marketing activities and strategic partnerships. Laura then became a Senior Director, Marketing, achieving significant growth in downloads, revenue, and leads. Finally, they served as the Vice President of Marketing, driving overall marketing and communications strategy and leading a team of 22.

Overall, Laura MacGregor has demonstrated expertise in marketing and communications strategy, revenue generation, lead generation, and team leadership throughout their career.

Laura MacGregor's education history includes a Bachelor of Science (BS) degree in Management with a focus on Marketing and Management Information Systems from Rensselaer Polytechnic Institute. Laura also obtained a Master of Arts (MA) degree in Communications from The College of Saint Rose. In addition, Laura holds an Associate of Science (AS) degree in Equine Studies from Cazenovia College.

Furthermore, Laura has obtained several certifications including Digital Marketing Strategies from Northwestern University - Kellogg School of Management in September 2020, GIAC Information Security Fundamentals (GISF) from GIAC Certifications in November 2019, and AWS Business Professional from Amazon Web Services in May 2017.