Central Food Retail Group (CFG)
Piangpid A. has a strong background in marketing and customer insights. Piangpid is currently serving as the Head of Marketing Strategies and Customer Insights at Central Food Retail Group (CFG) since November 2021. Prior to that, they worked as the Category Management & Insight Manager at Thainamthip Co., Ltd. from August 2020 to November 2021. Piangpid also held various roles at Ipsos Thailand, including Research Project Management Manager from May 2020 to August 2020, and Project Manager (Brand Health Tracking) from February 2017 to April 2020. Their career started at Nielsen, where they served as a Senior Executive from March 2016 to January 2017, and as an Executive from March 2013 to February 2016.
Piangpid A. obtained a Bachelor's Degree in Arts, Marketing from Assumption University of Thailand during the period of 2009 to 2012.
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Central Food Retail Group (CFG)
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Central Food Retail Company Limited (CFR) is the largest supermarket chain in Thailand operating since 1996, and is one of the business units under Central Group (CG). Currently, Central Food Retail Co., Ltd. Operates 205 supermarkets in six different formats: Central Food Hall,Tops market, Tops SUPERSTORE, Superkoom, Tops daily, Eathai. Besides the six supermarket formats, the company also operates Central Wine Cellar and Segafredo Zanetti Espresso. In 2015, the company’s joint venture with Japan’s No.1 health and beauty store led to the opening of four Matsumoto Kiyoshi stores.