Sudathip Sangprasert

Sudathip Sangprasert has an extensive work experience in various roles related to marketing and brand management. Sudathip is currently working as the Head of CRM & Pricing at Central Food Retail Group (CFG) since October 2021. Prior to that, they worked at Minor Lifestyle as the Head of CRM & Partnership from February 2021 to September 2021. In their role at Minor Lifestyle, Sudathip was involved in building brand awareness, developing customer acquisition and retention plans, and implementing a new channel E-commerce platform for the LifeStyle group.

Before joining Minor Lifestyle, Sudathip worked at Central Retail in different positions. From July 2020 to January 2021, they served as the Senior Online Category Fashion Acc & Beauty Masstige Division Manager. In this role, they led the planning, development, and optimization of all E-commerce platforms. Prior to that, they were the Head of Omnichannel Denim Group from April 2018 to July 2020. Sudathip was responsible for achieving commercial KPIs, developing trade plans, and collaborating with internal and external stakeholders to ensure smooth operations.

Sudathip also has experience working as a Brand Manager at Central Retail from July 2015 to March 2018, where they were responsible for managing the marketing for the Wrangler Brand. Before their time at Central Retail, they worked as a Brand Manager at RJK Thailand from November 2014 to June 2015 and at Mc Group Public Company from November 2009 to October 2014.

Earlier in their career, Sudathip worked as a Key Account Manager at DyStar Thai Co., Ltd. from August 2008 to October 2009, and as a Product Manager at Reebok Thailand from August 2006 to July 2008. Sudathip started their career as a Product Manager at Thai Silk Company Limited from November 2003 to August 2006.

Overall, Sudathip Sangprasert has a diverse range of experiences in marketing and brand management, with expertise in CRM, partnership development, E-commerce, and omnichannel strategies.

Sudathip Sangprasert earned a Bachelor of Science in Information Technology, with a focus on Management Information Systems, from King Mongkut's University of Technology Thonburi in 1998. Later, from 2001 to 2003, Sudathip completed a Master of Business Administration (M.B.A.) degree with a specialization in Business Administration and Management at Kasembundit University.