Araceli Vega Garibay

Senior Brand Manager Digital & Ecommerce at Central Garden & Pet

Araceli Vega Garibay, MBA, is a seasoned brand manager with extensive experience in retail marketing and brand strategy. Currently serving as Brand Manager at Central Garden & Pet, Araceli leverages consumer insights and market trends to develop long-term visions for brands exceeding $88 million in revenue, while also implementing digital strategies to enhance brand awareness and engagement. Previously, Araceli held roles at Helen of Troy and Sanders\Wingo, focusing on brand management and account services. Educational qualifications include an MBA in Marketing and a BBA in Marketing/International Business from The University of Texas at El Paso, along with a semester abroad in marketing at the American Business School in Paris.

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Atlanta, United States

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Central Garden & Pet

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Founded in 1980 as a distribution company, Central Garden and Pet has evolved into a portfolio of leading brands in the Lawn, Garden, and Pet supplies industries.