Brandt Farias

Executive Vice President & Chief Marketing Officer at Central Pacific Bank

Brandt Farias has over 30 years of experience in marketing and public relations. Brandt most recently served as the Executive Vice President and Chief Marketing Officer at Central Pacific Bank, where they were responsible for overseeing all marketing efforts. Prior to that, they held the position of Senior Vice President and Marketing Director at Central Pacific Bank from July 2021 to November 2021.

Before joining Central Pacific Bank, Farias worked at Hawaii Pacific Health for six years. Brandt served as the Senior Vice President and Chief Marketing Officer from November 2017 to July 2021, during which they played a key role in developing and implementing marketing strategies. Brandt also held the position of Vice President of Marketing and Public Relations from July 2015 to October 2017.

Farias has additional experience as the Director of Brand Identity and Marketing at Ahahui Koa Anuenue from August 2014 to July 2015. Prior to that, they worked at First Hawaiian Bank for almost three decades, starting in 1985. During their tenure at First Hawaiian Bank, Farias held the role of Executive Vice President and Marketing Director. Brandt was involved in various aspects of marketing communications, including advertising, corporate communications, direct marketing, and digital marketing.

Before joining First Hawaiian Bank, Farias gained experience as an Assistant Vice President at Hawaiiana Advertising and Public Relations from January 1983 to June 1985.

Overall, Brandt Farias has held prominent marketing positions at notable organizations, showcasing their expertise and extensive background in the field.

Brandt Farias attended Punahou School from 1964 to 1977. Brandt then pursued a Bachelor of Arts (BA) degree in Journalism at the University of Hawaii at Manoa, completing it from 1977 to 1981. Additionally, they obtained a Certificate in Executive Management from Stanford University, although the specific start and end years for this program are not provided.

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Timeline

  • Executive Vice President & Chief Marketing Officer

    November, 2021 - present

  • Sr Vice President And Marketing Director

    July, 2021

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