Leslie Ferraro

Leslie Ferraro is an experienced executive in marketing and sales, currently serving as the Executive Vice President & Chief Marketing Officer at Hershey Entertainment & Resorts Company since July 2014, where responsibilities include strategic marketing formulation, branding, and leadership of the marketing staff across various specialties. Prior experience at PepsiCo from January 2010 to July 2014 involved roles such as Senior General Market Director, where oversight of a $130MM budget and market operations was key, and Director of Retail Sales-Executive, which saw significant sales achievements. Earlier positions at Pepsi Bottling Group included Director of FoodService-Executive and Business Development Manager, focusing on the restaurant segment and managing a team of sales representatives. Leslie Ferraro holds a Bachelor's degree in Marketing/Marketing Management from Indiana University of Pennsylvania and an MBA in Finance from the University of Pittsburgh.