Chris Zacchia

Chris Zacchia is a seasoned professional in ecommerce and digital strategy with extensive experience in the fashion and beauty industries. Currently serving as the Director of Ecommerce and Digital Strategy for Buffalo Jeans at Centric Brands since February 2020, Chris has also contributed to academia as a Digital Marketing and Ecommerce teacher at Concordia University from June 2015 to May 2021. Previous roles include Ecommerce Manager at Reitmans Canada Ltée/Ltd and L'Oréal, where responsibilities included managing luxury brand growth and implementing CRM strategies. Chris co-founded Forget The Box Media, an influential Montreal website, and has held various positions in community management, web development, and retail operations. Chris holds a Bachelor's degree in Communication and Media Studies from Concordia University and a Diploma of Collegial in Creative Arts, Literature, and Languages from Dawson College.