Lauren Farrell

Lauren Farrell has extensive work experience in the field of marketing. Lauren currently holds the position of Head of Digital Marketing at Centripetal, a role they started in May 2022. Prior to that, Lauren worked as a B2B Marketing Consultant starting in March 2021.

From 2016 to 2021, Lauren worked at MarketScale, where they held several senior director positions. In these roles, they were responsible for leading digital marketing campaigns from concept to execution for clients across various industries in North America. Lauren managed a creative account team and collaborated with stakeholders to ensure effective marketing strategies aligned with sales goals.

Before MarketScale, Lauren worked at the Pittsburgh Pirates from 2009 to 2016. As an Account Manager, Group Sales & Hospitality, they played a significant role in rebuilding and restoring the Pirates brand. Lauren managed and serviced numerous accounts, while also planning and executing various events during home games. Additionally, Lauren worked as an Inside Sales Representative, where they built relationships with prospective clients through face-to-face appointments and cold calling.

In 2010, Lauren worked at The Penn State Center as a Communications & Marketing Coordinator. Lauren assisted in the development of a social media strategy and online presence for the center, showcasing collaboration with community partners, elected officials, students, and staff.

Overall, Lauren Farrell's work experience demonstrates their expertise in digital marketing, account management, and event planning, among other skills.

Lauren Farrell has obtained a Bachelor of Science (B.S.) degree in Marketing from Penn State University. Lauren also holds a Bachelor of Arts (B.A.) degree in Journalism from the same institution. In addition, Lauren has completed a minor in Kinesiology and Exercise Science at Penn State University. Furthermore, they have obtained a Sports Journalism Certification from the John Curley Center for Sports Journalism at Penn State University.

Furthermore, Lauren has obtained additional certifications. Lauren has completed the Advanced Social Media Strategy Training and Certification program from HubSpot in June 2019. Additionally, they obtained an Email Marketing Certification from HubSpot in June 2016.