Alex Shuford

Alex Shuford serves as the CEO of both RHF and the RHF Family of Brands, encompassing companies such as Century, Hancock & Moore, and Highland House, with tenure starting in October 2015. Additionally, Alex holds the position of Vice President of Sales and Marketing and Vice President of Upholstery at Century Furniture since January 2001, focusing on product development, sales, and marketing strategies. Previous experience includes serving as VP of Sales & Marketing at Century Furniture Industries from 2002 to 2010. Academic credentials include a Bachelor of Arts in English from Pomona College, obtained between 1991 and 1995, and education at Episcopal High School from 1988 to 1991.