Century Golf
Brian Morse is an experienced Personal Trainer and Nutrition Specialist with over 30 years of expertise in the fitness and wellness industry. At Century Golf since February 1990, Brian focuses on personalized training and nutrition coaching for members and guests. Previously, Brian held similar roles at Four Seasons Resort & Club, where responsibilities included fitness testing and health assessments. Additionally, Brian has experience as a Virtual Personal Trainer at Mind Body Makeover, managing fitness programs remotely, and as the owner of Morse Fitness Training, offering mobile personal training services. Brian also worked as a Fitness Development Consultant for GenoVive, promoting personalized nutrition programs. Brian obtained education from the University of North Texas from 1985 to 1989.
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Century Golf
Century Golf Partners is comprised of the most experienced golf and club management teams in the world. Founded in 2005, Century is an investment and management company created for the purpose of acquiring and managing private clubs, resorts and public golf courses. The senior management team has worked together for over 30 years and includes industry veterans from ClubCorp, American Golf and other successful clubs. The Century team has managed these companies and operated over 500 golf courses, which combined represent more than $6 billion in golf, hospitality and real estate assets. Given our years of management experience, we consider ourselves comprehensive business professionals. At the core, we are solutionists! Driven by our mission to be a good partner, we are forthright and pragmatic regarding the economic challenges facing the golf and club business today. We blend the art and science of hospitality with proven business fundamentals to create unique and effective solutions for the clubs, courses and resorts we serve. Century Golf employs thousands of highly dedicated people who are committed to superior management and service of golf operations including: member acquisition and retention, revenue generation, event programming, yield management, expense control, agronomy, private events and tournament sales, clubhouse operations, capital improvements, accounting and technology systems. Our team pioneered industry-leading revenue-generation, yield management programs and is an acknowledged industry expert in private club membership programs and golf revenue concepts. At a time when many focus solely on cost containment, Century Golf is successfully driving revenue growth through aggressive capacity utilization, creative programming and exceptional execution. As a principal, Century Golf stands accountable for its actions and its performance. This philosophy sets us apart and makes us a sought after business partner in the private club and golf industry.