Adriana Robinson

Adriana Robinson is currently the Vice President of GTM Strategy for the Accounting Channel at Avalara since January 2024 and has been an active member of CEOX and the Executive Council Network (ECN) since 2023, advocating for women in leadership roles. Robinson previously held the position of Senior Vice President at Salesforce, where responsibility included driving enterprise sales strategy. Extensive experience at IBM spanned multiple leadership roles in sales, including Vice President of North & Latin America AI Applications Sales, showcasing a strong focus on sales transformation and SaaS solutions. Educational qualifications include a Bachelor of Arts in Political Science and Spanish from Bowling Green State University and studies at Universidad de Alcalá.