Cepheid
Allen Misa is an experienced marketing technology and operations professional currently serving as Director of Marketing Technology and Operations and Director of Customer Insights at Cepheid since July 2022. Previously, from January 2006 to July 2022, Allen Misa held various senior management roles at Phenomenex, including Sr. Manager of Strategic Marketing and Competitive Intelligence, where responsibilities included leading a global marketing team focused on growth in the Pharma and BioPharma segments. Other roles at Phenomenex included Sr. Manager of Market and Competitive Intelligence, where initiatives translated data into actionable strategies, and Sr. Manager of Market Intelligence, Data Integrity and Business Analytics, focusing on data management and performance tracking. Allen Misa's earlier roles involved market development and brand management, with a solid foundation in account management and technical support. Allen Misa holds a Master's degree in HealthCare Administration from California State University, Long Beach, and a Bachelor's degree in Microbiology and Chemistry from California State Polytechnic University-Pomona.
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Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.