Cepheid
Ekaterina Rodionova currently serves as the Country Marketing Manager for Russia and CIS at Cepheid since January 2020. Previously, Ekaterina held the position of Manager of Marketing at Business-school PRORYV from February 2016 to November 2019, where the focus was on developing training programs for senior schoolchildren and university entrants. From March 2013 to April 2016, Ekaterina worked at GE Healthcare as a Marketing Manager, executing various country marketing functions including event management and collaboration with global marketing teams. Prior experience includes a role as a Marketing Product Manager in Technical Support Services at IBM from October 2009 to March 2013, where responsibilities involved service development and customer training, and as a Sales Coordinator at IBM and Syrus Systems, focusing on contract renewals and sales reporting. Ekaterina began her professional career at Animatele Inc. as a Sales Manager, establishing partnerships with cellular operators in the region. Ekaterina holds a Master's degree in Radio and Television from Moscow Technical University of Communications and Informatics, obtained between 2002 and 2007.
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Cepheid
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Cepheid is a molecular diagnostics company. The Company develops, manufactures and markets fully-integrated systems for testing in the Clinical and Non-Clinical markets. The Company's systems enable molecular testing for organisms and genetic-based diseases by automating otherwise complex manual laboratory procedures. The Company's systems integrate these steps and analyze biological samples in test cartridges. Its primary offering is the GeneXpert system, which integrates sample preparation in addition to Deoxyribonucleic acid (DNA) amplification and detection. The GeneXpert system is designed for a range of user types ranging from reference laboratories and hospital central laboratories to satellite testing locations, such as emergency departments and intensive care units within hospitals, as well as physician offices and other alternate site laboratories. It also offers the SmartCycler system, which integrates DNA amplification and detection to allow rapid analysis of a sample.