Ben Ferguson

Ben Ferguson is an experienced marketing professional currently serving as the Demand Generation Manager at CEPRES, where contributions have led to 34.5% of the total pipeline in FY25 through optimized lead generation and paid media strategies. Previously, as a Senior Digital Marketing Executive at Advanced, significant achievements included exceeding Q1 FY24 MEL targets by 109% in the spend management category and enhancing website conversion rates by 90% through conversion rate optimization (CRO). Ben also successfully launched an international SaaS brand in the UK market while serving as a Field Marketing Executive at Advanced, doubling the marketing pipeline for the spend management category in 2022. Earlier experience as a Care Worker at YOUR INDEPENDENCE MATTERS LIMITED involved providing support to individuals with disabilities, which offered rewarding opportunities to impact lives positively. Ben holds a Bachelor of Arts in Marketing from De Montfort University.