Aidan McLennan

Demand Generation Manager at Routeware

Aidan McLennan has a diverse work experience in various marketing and support roles. Aidan is currently working as a Senior Marketing Coordinator at Routeware, Inc., where they are involved in activities such as email marketing, web design, social media content creation, copywriting, and graphic design. Prior to this, they worked as a Marketing Coordinator at Routeware, where they were responsible for email marketing, social media content creation, customer support, and creating automation workflows.

Before joining Routeware, Aidan worked as a Basketball Trainer from 2016 to 2022, where they trained basketball players. Aidan also gained experience as a Junior Marketer & Support Co-Op at Videostream in 2021 and 2020, where their responsibilities included creating newsletters, managing social media, and handling customer support tickets.

Aidan has also worked as a BDR Support Co-Op at Bonfire Interactive in 2020, where they managed marketing leads and assisted with various marketing tasks. Aidan also has experience as a Junior NBA Coordinator & Coach at the National Basketball Association (NBA) in 2019, where they developed communication and coaching skills.

In 2019, they worked as a Business Administrator in Marketing at AMOONA STUDIO INC., where they handled various business activities including networking, social media management, sales, graphic design, and website management. Additionally, Aidan gained marketing experience as a Marketing Co-Op and Marketing Intern at Magnet Forensics in 2018 and 2017, respectively. In these roles, they created and reported on marketing campaigns, automated communication processes, and coordinated shipping and printing processes.

Aidan McLennan completed their high school education at SJK School from 2013 to 2017, earning a High School Diploma with a focus on Ontario, IB, and CIS curricula. Aidan then pursued a Bachelor of Business Administration (BBA) degree with a Co-op option at the Lazaridis School of Business & Economics at Wilfrid Laurier University from 2017 to 2021. During this time, they also pursued a double minor in Philosophy and Economics at Wilfrid Laurier University.

Aidan has also obtained multiple certifications, including "2030: How Today's Trends Will Reshape the Future," "Building a Second Brain: Organize Your Digital Life," "Get It Done: Surprising Lessons from Motivation Science," "Mindset," "Start More Than You Can Finish: A Creative Permission Slip," "Do the Work: Overcome Resistance," "Head Strong," "It's All Possible," "Personal Finance Nano Tips with Brittney Castro," "The Power of the Minimalist Entrepreneur," "Together: The Healing Power of Human Connection," "Vulnerability: The Workplace Superpower Disguised as a Weakness," "Why Smart Founders Are 'Productively Wrong'," "15 Secrets Successful People Know about Time Management," "Becoming a Great Conversationalist," "Hyperfocus," "Nano Tips for Communicating with Confidence with Selena Rezvani," "Simple Habits for Complex Times," "Sparking Idea Flow and Building Mental Wealth," and "The Art of Impossible: On Peak Performance." These certifications were obtained from LinkedIn, with the most recent being completed in 2023.

Links


Timeline

  • Demand Generation Manager

    January 1, 2024 - present

  • Senior Marketing Coordinator

    March, 2023

  • Marketing Coordinator

    December, 2021